Automaker to Implement Innovative Distribution Strategy, Leveraging the "Best of Both Worlds" to Serve Luxury Customers
COSTA MESA, Calif., Aug. 8, 2016 /PRNewswire/ -- Karma Automotive today announced their planned distribution strategy using both independent dealers and also company owned brand-experience centers to sell and service the new Revero. The company has been curating best-in-class dealers in key markets in preparation for the Revero going on sale later this year.
"We spent the last year going through a long and complex process to ensure that our distribution strategy would live up to the exacting standards for luxury and service our customers will expect," said Joost de Vries, VP of Sales & Service. "There are advantages to both dealer and company-owned locations. There are also a multitude of regional, legal and business considerations that make one or the other more attractive. We chose both approaches which will benefit our customers over the lifetime of their affiliation with the brand."
Dealer agreements have been signed by eight U.S. and two Canadian dealers. In addition, Karma is working on the development of its first Orange County Brand Experience Center that will be announced separately.
"Purchasing a Karma represents entry into an exclusive club, for those who share a passion for memorable automotive design and a desire to drive a vehicle that is good for the environment," said Jim Taylor, Chief Revenue Officer. "The dealers we chose understand this customer's DNA."
Our launch dealers are:
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Karma Atlanta |
Classic Atlanta |
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Karma Burr Ridge (greater Chicago) |
Global Luxury Imports |
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Karma Ft. Worth |
Frank Kent Cadillac |
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Karma Miami |
Prestige Imports |
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Karma Palm Beach |
Holand Automotive |
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Karma Pasadena (greater Los Angeles) |
Rusnak Auto Group |
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Karma of The Main Line (greater Philadelphia) |
RDS Automotive Group |
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Karma Troy (greater Detroit) |
Suburban Collection |
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Karma Montreal |
Holand Automotive |
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Karma Uptown Toronto |
Grand Touring Automobiles |
ABOUT KARMA AUTOMOTIVE, LLC.
Karma Automotive, an American car company of luxury hybrid plug-in vehicles is based in Southern California. Wanxiang Group purchased the assets of Fisker Automotive in 2014, choosing the Karma Automotive name for the new company in 2015. Please go to http://karmaautomotive.com/ for more company information.
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SOURCE Karma Automotive
