26 Articles
Pontiac G5 Coupe advertising online only

Pontiac is trying a new tactic to get the word out about its new G5 Coupe. Every single ad dollar earmarked for promoting the car will be spent on online. Pontiac's marketing director Mark-Hans Richer calls it "a radical experiment". While online-only advertising may not raise Pontiac's brand awareness among consumers like a traditional TV spot, it does allow the brand to target the youth male audience at which the G5 Coupe is aimed more effectively. Plus, it's a lot cheaper than buying a primet

GM spoils Pontiac dealers: Canadian Pursuit arrives as G5

Pontiac dealers have been complaining to General Motors about the void created when the Sunfire small car was cancelled. With no small car to offer, these dealers have had a hard time attracting fuel- and price-conscious buyers into their showrooms. Apparently GM has been happy to oblige by bringing down the Canadian-market Pontiac Pursuit coupe, which itself is a Chevy Cobalt coupe and perhaps the most blatant case of rebadging we've seen in... at least a couple of months. It was no big deal wh

Pontiac G5 debuts at fundraiser

The Tribune Chronicle reports that the upcoming Pontiac G5 coupe made its first public debut last week. The coupe, based on the Chevrolet Cobalt, was displayed during the Beatitude House of the Ursuline Sisters fundraiser for disadvantaged women and children. The reaction was reportedly quite positive.

/ 2