Introduction

Introduction

Of all the professional sports, NASCAR has clearly embraced advertising to the greatest extent. Not content with turning the actual cars and their drivers into moving billboards, NASCAR has a long list of “official sponsors” that pay big bucks to simply be associated with American stock car racing’s governing body.

But the NASCAR marketing juggernaut has been underperforming recently. The New York Times reports that attendance has declined at 16 of the first 22 races of the season, and TV ratings have also waned. In the face of lagging interest, we’ve compiled a list of the ten NASCAR sponsors that seem most questionable. Click through and prepare to be amused.
Gillette

Gillette

Official Shaving Product
Mars Snackfood & Petfood US

Mars Snackfood & Petfood US

Official Chocolate; Official Chocolate Bar; Official Cheese Filled Snacks; Official Petfood
Nabisco (Kraft)

Nabisco (Kraft)

Official Cookies and Crackers
Tylenol

Tylenol

Official Pain Reliever
Freightliner Trucks

Freightliner Trucks

Official Big Rig, Official Hauler
Aflac

Aflac

Official Supplemental Insurance
Old Spice

Old Spice

Official Antiperspirant, Deodorant & Bodywash
Screenvision

Screenvision

Official Cinema Media Partner
Office Depot

Office Depot

Official Office Supply/Products Provider
  List
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