One quadrant of the Chrysler "square" in the middle of COBO is dedicated to Jeep. The Wrangler gets a lot of play here, since it's one of the few Chrysler products that actually has a real following. Mulally's on line one... maybe.
Once upon a time, Chrysler had its own money, and its display included a fancy hospitality area, complete with offices for executive interviews, free booze for journalists, and an espresso station. Now Chrysler's money comes from the American taxpayer, and the reception/hospitality area looks like an airport coffee stand.
The 2009 Dodge Ram is legitimately appealing, and like the Challenger in the adjacent corner, it beckons show attendees into the Dodge truck zone from its perch. Walk past it, and you'll run into such American classics as the Nitro.
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