“The data is based on actual transactions; the average percent below MSRP is based on the average price paid minus incentives and rebates [available at the time], which gives the final price paid. The final price paid is then compared to the MSRP.”
TrueCar then listed which vehicles were most likely to come with discounts attached simply by finding the models that sold with the largest difference between final price paid and MSRP. Often, Morrell said, these particular models were those that manufacturers were trying to reduce the inventory of, in order to create more demand to meet excess supply.
Thus, if you’re looking to save some big bucks on your next car, click through to see which models tend to receive the biggest discounts.
Large Truck: 2010 Chevy Silverado
MSRP: $20,850 - $41,775
Fuel Economy: 20 mpg Hwy, 15 mpg City
The Chevrolet Silverado works hard to live up to its reputation as the 'strongest, most dependable and longest lasting truck on the road'. The 1500 is the 'half-ton', model in Chevrolet's full-size pickup line-up.There are four engine sizes to choose from: 4.3-liter V6, 4.8-liter V8, 5.3-liter V8, and 6.2-liter V8; and two transmissions: a four-speed automatic and a six-speed automatic. Like all Silverados, the 1500 is available in a wide array of bed sizes, wheelbases, drive types and cab sizes, as well as a variety of trim levels.
Midsize SUV: 2010 Jeep Grand Cherokee
MSRP: $30,710 - $43,325
Fuel Economy: 21 mpg Hwy, 16 mpg City
The Jeep Grand Cherokee retains Jeep' s legendary off-road prowess while providing many luxurious and technical amenities. The Grand Cherokee is available in either a two- or four-wheel drive configuration. The available trims are Laredo, Limited, and the high performance SRT8. The Laredo and Limited trims feature a standard 210-hp 3.7-liter V6, and a 5.7-liter V8 Hemi is optional.
Midsize Car: 2010 Hyundai Sonata
MSRP: $18,700 - $26,550
Fuel Economy: 32 mpg Hwy, 21 mpg City
The Hyundai Sonata is a four-door, five-passenger sedan that has an established reputation for being well built and excellent value for money. It holds its own when compared to other mid-sized cars in this competitive class. Motivation comes from a 175-hp 2.4-liter four-cylinder engine, with the choice of a five-speed manual or a Shiftronic five-speed automatic transmission. A more powerful 249-hp 3.3-liter V6 mated to a Shiftronic five-speed automatic transmission is also available.
Small Truck: 2010 Ford Ranger
MSRP: $17,820 - $25,800
Fuel Economy: 27 mpg Hwy, 22 mpg City
Available as a 4x2 Regular cab or 4x2 and 4x4 Supercab the Ranger is offered in three trims: XL, XLT, and Sport. A 2.3-liter four-cylinder engine generates 143 horsepower and a 4.0-liter V6 engine produces 207 horsepower. Available transmissions include a standard five-speed manual or an optional five-speed automatic. The supercab is available as a two-door or four-door with jump seats. A trailer hitch and safety features such as four-wheel anti-lock brakes and dual-stage front airbags are standard equipment. New for 2010 all Rangers include Roll Stability Control with AdvanceTrac, and Side Seat airbags. The 2-door SuperCab now includes jump seats in standard equipment.
Large Car: 2010 Mercury Grand Marquis
MSRP: $29,810 - $29,810
Fuel Economy: 24 mpg Hwy, 16 mpg City
The Mercury Grand Marquis is a rear-wheel drive family sedan, with a spacious interior and seating for up to six passengers. It offers most of the comfort and convenience features found in the Lincoln Town Car, at a lower price point than many luxury mid-size vehicles. The Grand Marquis is available in one well-equipped trim level, the LS. It is powered by a 224-hp 4.6-liter V8 engine with flexible fuel capability, mated to a 4-speed automatic transmission.
Small Car: 2010 Ford Focus
MSRP: $16,290 - $18,780
Fuel Economy: 35 mpg Hwy, 24 mpg City
Small, economical, and fun, the Ford Focus is a smart choice for those looking for a compact car. Available as a coupe or sedan the Focus includes only minor changes for 2010. The engine is a 140-hp 2.0-liter inline four-cylinder available with a five-speed manual or four-speed automatic transmission. Ford offers two series on the coupe, the SE and SES; and four on the sedan, the S, SE, sporty SES, and luxury SEL.
Large SUV: 2010 Chevrolet Tahoe
MSRP: $36,965 - $51,400
Fuel Economy: 19 mpg Hwy, 14 mpg City
The Tahoe is available in LS, LT, and LTZ trims in both 2WD and 4WD. The standard engine on the rear-wheel drive Tahoe is a 295-hp 4.8-liter V8 matched with a four-speed auto transmission. A six-speed automatic is standard with all other engines. Four-wheel drive models come standard with a 320-hp 5.3-liter V8 that features GM's Active Fuel Management technology that turns off four cylinders in many normal driving situations. A version of this engine can run on both E85 ethanol-blended fuel as well as regular unleaded gasoline.
Luxury SUV: 2010 Lincoln MKX
MSRP: $38,845 - $40,695
Fuel Economy: 24 mpg Hwy, 17 mpg City
The MKX is Lincoln's entry into the tough, ever-growing five-passenger luxury crossover segment. The MKX is powered by a 265-hp 3.5-liter V-6 that puts power to the ground via a six-speed automatic and front- or all-wheel drive. Standard safety features include four-wheel anti-lock brakes, six airbags, electronic stability control with roll control, rear parking sensors, SYNC, and tire pressure monitoring.
Sports Car: 2010 Ford Mustang
MSRP: $21,395 - $36,395
Fuel Economy: 26 mpg Hwy, 18 mpg City
The Mustang remains one of the most widely recognized, respected and desired nameplates in the automobile business. It may be retro inspired, but the Mustang is a thoroughly modern car. Today's Mustang delivers bold styling, rear-drive performance and affordability that have been Mustang hallmarks for decades. The Mustang is available either as a coupe or convertible. Each is available with a V6 or a V8. The 4.6L V8 receives an increase in power - producing 315-hp for 2010.
Minivan: 2010 Kia Sedona
MSRP: $22,195 - $28,695
Fuel Economy: 23 mpg Hwy, 17 mpg City
The Kia Sedona has a compelling value among minivans, offering convenience, comfort, style and performance at a great price. The Sedona comes in short wheelbase and long wheelbase models. The short-wheelbase model comes in a base trim while the long wheelbase is available in LX and EX trims. All trims use the same a 3.8-liter V6 that produces 250-hp. All can seat up to seven.
Premium Sports Car: 2010 Chevy Corvette
MSRP: $48,930 - $106,880
Fuel Economy: 26 mpg Hwy, 16 mpg City
The Chevrolet Corvette is the best high-performance value in America. The Corvette delivers supercar performance for the price of a midsize luxury sedan. The Corvette is a two-seat sports car available as a targa-roof coupe, convertible, or the high-performance Z06 and new ZR1 hardtop coupes. The coupe and convertible come with a 430-hp LS3 6.2-liter V8 engine and six-speed manual transmission. A six-speed automatic with steering wheel paddle shifters is available.
Small SUV: 2010 Jeep Patriot
MSRP: $17,795 - $24,550
Fuel Economy: 29 mpg Hwy, 23 mpg City
The Jeep Patriot is available in two trims, Sport and Limited, which have a standard 172-hp 2.4-liter four-cylinder engine and five-speed manual transmission; A Continuously Variable Transmission (CVT) is optional. A 158-hp 2.0L engine, available with the CVT only, is available on the FWD Sport trim. The Patriot shares its small-SUV platform with the Jeep Compass but offers off-road capability its sibling does not.
Luxury Car: 2010 Lincoln MKZ
MSRP: $34,225 - $36,115
Fuel Economy: 27 mpg Hwy, 18 mpg City
Lincoln's entry-level MKZ has dynamic American luxury styling with features only found on cars costing thousands more. The MKZ is powered by a 263-hp 3.5-liter V6 with a six-speed automatic transmission with SelectShift, and is offered in both front and all-wheel drive. Standard features include leather heated/cooled power driver and passenger seats, 17" alloy wheels, SYNC entertainment/communication system, satellite radio and dual-zone electronic climate control.
Subcompact Car: 2010 Toyota Yaris
MSRP: $12,605 - $13,365
Fuel Economy: 36 mpg Hwy, 29 mpg City
The Toyota Yaris manages to combine a well-tailored, roomy interior with agile performance and a fuel efficient engine in an entry-level car. The front-wheel drive Yaris is available as a hatchback (three-door or five-door) or a four-door sedan; all are offered in a Base trim. The Yaris is powered by a 106 horsepower 1.5-liter four-cylinder engine, which is mated to a five-speed manual transmission; a four-speed automatic is optional.
Van: 2010 Ford Transit Connect
MSRP: $21,185 - $22,755
Fuel Economy: 25 mpg Hwy, 22 mpg City
The 2010 Transit Connect is Ford's new award winning entry into the small commercial van segment. Combining flexibility, functionality, and reliability, the Transit Connect presents a unique and versatile answer to the business owner who needs a vehicle for delivery, service, or small work crews. Available as a van or wagon, the front-wheel drive Transit Connect is powered by a 138-hp 2.0-liter Duratec four-cylinder engine, matched with a four-speed automatic transmission. Sliding rear and split-opening back doors are available with or without windows.