This is the first of what Ford is calling their "world car launches," insomuch as that the car you see here will be the same as the one someone will buy in Asia or Europe, other than a few local changes for engine choices. Ford will sell about 2 million cars from this "C-car" platform (of which the Focus is a part) annually around the world, so it's critical they get it right. Did they? Click through to see.
The Focus first launched in the U.S. in 1998 and the car you see here represents the fifth generation, although Americans have always had run a bit behind in terms of the Focii we were sold. In actuality, the 2010 Focus is a re-worked version of the original Focus. This new one, therefore, is the first all-new Focus we'll be able to get our hands on.
Ford's styling language is something they refer to as "kinetic design" -- the art of "[capturing] the feeling of energy in motion, so that cars look like they are moving – even when they are standing still." We're not sure the magic trick works entirely, but the new Focus looks the business. The rear taillights in the hatchback are particularly interesting -- a sort of mutated arrow shape that wraps around the rear and side of the vehicle.
We give Ford credit for launching the car with serious guts down below. They're launching the Focii with a range of direct-injection engines across the world, with North America getting a 2.0-liter four-cylinder that Ford claims has 20 more horses than the outgoing 2.0-liter Duratec four. In terms of transmissions, two six speeds are on offer: a dual-clutch automatic and a six-speed manual.