We curate news and notes from the floor of the New York Auto Show, with a focus on how the Continental name inspired Lincoln's designers.
You read the title right, we're talking about the Mercury Beaver XR-7. No, Mercury never officially built a car called the beaver. This is the brainchild of upstate New Yorker Chip Beam, who owns and operates Beaver Energy, LLC. It runs on gases created by wood pellets fermented in a 2,400-degree furnace and fed to a supercharged Ford 4.6-liter V8.
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First, Mercury uses Spokesmodel Jill Wagner, who apparently leaves more of an impression on viewers than the cars she's shilling. Then there's the "youthful" music likely picked by a wonk in the ad agency. The band's name is Morningwood. Yup. The very same thing that is not likely to afflict the average Mercury customer (unless they're popping those little blue candies). Either way, it