Discovery Sport

Land Rover Discovery Sport

The letters LR are two-thirds of the acronym JLR, but Land Rover sales comprise 80 percent of Jaguar-Land Rover's US numbers this year. Of the 40,148 JLR vehicles sold through the end of June, 32,312 have been Land Rovers. That's part of the bottom-line sense behind the marque's decision to produce "leisure vehicles" that will form a new Discovery range. Boosting the profit engine and taking advantage of the crossover craze by expanding on core strengths? The question isn't "if," but "how?" The Discovery Sport is the first answer. Land Rover made a positive impression with the handsome…

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