Hyundai Genesis Videos
Hyundai is the latest automaker to release its Super Bowl ad online ahead of the game. However, many people might miss it because the spot is only playing is Canada during the game. The mix of propulsive music and stylistic shots of the Genesis is one of the more visceral commercials for the event, so far.
We talk a lot about new technologies in the auto industry. Things that will make you more comfortable or faster or more fuel efficient are, generally, easy for us to explain. Things that make us safer, though, are often a bit tougher to get a bead on. We can report on how it's supposed to function, but few of us are brave, reckless or stupid enough to purposefully put ourselves in a situation where we'd need something like Hyundai's Auto Emergency Braking.
Out of 24 vehicles tested, eight earned the highest rating of "Superior."
For better or worse, technology like adaptive cruise control, backup cameras, lane keeping assist and other safety features have revolutionized the way cars drive. Hyundai is proving just how advanced its assists are in a trio of new videos starring veteran stunt and race driver Rhys Millen.
Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake
We had plenty of nice things to say about the sleek, new Hyundai Genesis Sedan when we drove the Korean domestic market version late last month. And while we're still waiting to find out just when the new rear-driver will arrive in the US market, Hyundai's home-market operations have released a series of videos on the new sedan.
Hyundai has already released sketches and information for some of the show cars that it will have on display next week at SEMA, and with the show rapidly approaching, we're now getting a brief glimpse of the build progress for four of the custom machines. Bisimoto, Jeffrey N. Ross
If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and par
Red Bull is one of those companies with its fingers in every corner of the sports world. It's easy to forget just how far those sponsorship dollars have spread since the brand's early days, but a clever new video showcasing some of the brightest stars of the Red Bull family is out to remind us there's nowhere the energy drink manufacturer won't advertise.
There are those who thought that paving the upper slopes of Pikes Peak would render the event boring. That didn't happen this year: between the crashes, the electric racers and the broken records it was a year that won't soon depart from memo
In a surprise move, the 2013 Hyundai Genesis Coupe has shaken up its segment by adding an arrow to its competitive set – that's right, as in "Bow and...". Trying to answer the question of whether the 348-horsepower two-door can go faster than a bow-powered arrow, the company put an archer and bulls-eye in one lane of a runway and a Genesis Coupe in the other.
Earlier this month, Rhys Millen took to Formula Drift Long Beach to introduce his newly updated 2013 Hyundai Genesis Coupe racer. After securing second place during qualifying and besting Nick D'Alessio in the top 32 battle, Millen spun on his second run of the top 16 contention versus Daigo Saito. Saito was 2011's D1 Japan champion. The spin knocked Millen from a shot at the
Hyundai Canada had its own ad for the Super Bowl, and instead of a cheetah they went for a more elusive beast: Sasquatch. Created to push the Hyundai Genesis Coupe, the "Country Drive" spot highlights a couple who are amazed at what they
A few months ago, Steve Shannon, vice president of marketing at Hyundai said the brand would tailor its Super Bowl commercials to the game, instead of focusing just on features, and with this peppy quip: "We're making Super Bowl spots. We need to get that headset on. The bar is high."
With less than 72 hours until the debut of the refreshed 2013 Genesis Coupe, Hyundai has posted a new teaser video that shows off the car's new styling in gory detail. Well, most of it anyway. Although sworn to secrecy, we've seen the new car up close, so we know exactly wh