Hyundai Genesis News
Back home in Korea, Hyundai is offering the vehicle we know as the Genesis G90 as the EQ900L, boasting an extra foot of space in the back to stretch out.
Kevin Hart uses the Blue Link Car Finder on his smartwatch to track his daughter's date in Hyundai's humorous Super Bowl ad for the Genesis sedan.
Two of Hyundai's Super Bowl ads are now online, and they both use jokes to sell the 2017 Elantra's high-tech features.
Hyundai has big plans for both its Genesis and N sub-brands, and that, according to the latest reports, includes combining the two to create luxury performance models in the years to come.
For 2017, the Hyundai Genesis sedan will be rebadged as the Genesis G80. The renamed car is at the Detroit Auto Show alongside the all-new G90.
To direct its new Genesis luxury brand, Hyundai has hired Manfred Fitzgerland, formerly head of branding at Lamborghini. But he's just the latest in a string of westerners brought in to help transform the Korean automotive giant.
We curate the week's events with a focus on Hyundai's new luxury plans. Plus, other news and notes from around the industry.