53 Articles
Report
Ford not backing down on MPG-based marketing strategy

EcoBoost, Hybrids Will Still Be Highlighted In Future Ads

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy

Exclusive
Ford made three big mistakes in calculating MPG for 2013 C-Max Hybrid

Latest Error Was Discovered In March

It's been a rough time for the official fuel economy figures for the Ford C-Max Hybrid. When the car was released in 2012, Ford made a huge deal about how it would beat the Toyota Prius V, which was rated at 42 combined miles per gallon, 44 city and 40 highway. The Ford? 47 mp

Official
Ford lowers MPG ratings on six vehicles

Second Time C-Max Hybrid Drops Its Fuel Economy Numbers

Ford has announced that it will be lowering the fuel economy ratings on a number of its 2013 and 2014 model year vehicles after an error was discovered in the company's internal testing data. The EPA has been notified.

Report
Ford recalling nearly 700k Escape CUVs, C-Max hybrids over two separate safety issues

Poor Escape. Ever since its launch in 2012, Ford's small CUV has been the subject of many, many, many recalls. And today

Report
Ford says C-Max mpg reduction has hurt sales

The Ford C-Max is having a rough time. Sales for the five-door hybrid hatchback were down 39.1 percent in March to 2,295 cars, and sales from January through March were down 42.5 percent to 5,566 units. In an interview with The Detroit News, Ford Americas boss Joe Hinrichs places the blame o

Recalls
Report
Ford C-Max owners now getting $550 mea culpa checks

Ford is hoping 6,700 free miles, or thereabouts, will allay some dissatisfied C-Max Hybrid buyers. The automaker said in August that it would send out rebate checks after it had to lower its fuel economy rating on much-hyped model has now Danny King

Report
Ford C-Max sales hold steady despite fuel economy fracas

Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the co

Report
Exclusive
Ford: We didn't overstate C-Max Hybrid mpg, low numbers were a surprise

There's kind of a lot to digest in the news about the 2013 Ford C-Max Hybrid EPA label change. In fact, as we tried to really understand how and why Ford Sebastian Blanco

Report
Ford profits soar as problems mount

Ford is doing well. It can't make enough examples of its new Fusion, it can barely make enough of the aging F-150, it's Jonathon Ramsey

Official
Ford C-Max hybrid rerated at 43 mpg, owners offered rebates

We were not the only ones to have trouble reaching 47 miles per gallon in the 2013 Ford C-Max Hybrid. A lot of people did, and complained about it. Ford heard those messages, and today officially announced it is lowering the official EPA mpg number for the car from 47 across the board to 43 mpg combined, 45 in the city an

Report
Ford will drop MPG rating for C-Max Hybrid

Aaaaaand that's that. After lawsuits and more lawsuits over the f

Recalls
2013 Ford C-Max Hybrid recalled over lack of roof padding

Ford is recalling 33,021 units of its 2013 C-Max Hybrid not equipped with optional panoramic roof panels. During testing, the model in question returned testing results for occupant head injuries that fell outside of criteria laid out in the Federal Motor Vehicle Safety Standard. The issue puts occupants at greater risk of injury in the event of a crash if they are in an affected car.

Official
Ford gives Colorado family MyEnergi Lifestyle retrofit

Ford has given one tree-hugging family a few more chances to show the environment some love by giving away one of its C-Max Energi Plug-in Hybrids as part of an energy-conservation contest. Colorado's Sattler family beat out "thousands" of entrants in the MyEnergi Lifestyle contest by showing how they live sustainably on a budget. Ford says that if every family practiced the Sattlers' sustainability ef

Official
Ford hybrids getting update to improve fuel economy

Ford has announced that it is introducing "calibration updates designed to improve on-road fuel economy for owners of the 2013 Ford C-Max Hybrid, 2013 Ford Fusion Hybrid and 2013 Lincoln MKZ Hybrid."

Review
/ 3