Oh, Fiat. You're so witty and attractive and... environmentally sexy? That's the idea put forward by the automaker's latest 500e marketing campaign, which is centered around the company's "dating" site, EnvironmentallySexy.com.
FIAT 500e Videos
- Danny King
- Feb 13, 2013
Last month, Consumer Reports decidedly panned the Mitsubishi i after a test drive of the small electric vehicle. The magazine doesn't dislike everything little and battery powered, though, and was quite a bit kinder to the Fiat 500e, saying it is "actually kind of a cool little car."
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