With the market momentum that comes from the success of its XC60 and XC90 crossovers, along with the recent introduction of an all-new S90 sedan and V90 wagon, this year should see an uptick in both Volvo sales, market share and awareness.
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Even without an all-electric lineup, the product of Elon Musk would constitute a very different business model. Using what is basically factory-direct distribution throughout most of the country, Tesla eschews the traditional dealer and inventory management.
Driving Matters, Mazda's marketing pitch, certainly resonates with enthusiasts, although may not be relevant with the increasing number of drivers engaged in texting while steering. Regardless of that disconnect, for drivers Mazda brings to market the long-awaited Miata coupe.