Alpine has a strong motorsport pedigree, in rallying and endurance racing, but has not previously featured in Formula One as a constructor. The Renault name will remain on the car as the engine provider. "Starting from next year we will be racing with the Alpine brand," De Meo told reporters ahead of the Italian Grand Prix at Monza.
Renault's Alpine brand will launch a more luxurious version of its sleek A110 sports car as it looks to branch out from its core French market and consolidate a jump in sales last year, its chief executive said. The Renault group, which also makes budget Dacia cars, revived the Alpine brand and its two-seater models in 2017, updating a classic design which hit a peak in the 1960s and 70s. Pricier models like the Alpine could help improve the group's profitability and growth in the lo