GM's new 'value pricing' not always a good deal
Well, it's been a little over a month since GM introduced its 'value pricing' strategy - replacing some of its
complex buyer incentives with a lower manufacturer's suggested retail price - in an effort to bring retail prices
closer to actual transaction prices. That's enough time for Consumer Reports to take a look at whether or not
the reduced MSRPs are a good deal for car buyers. The answer? It depends.
After factoring in sales
incentives, holdbacks and rebates, Consumer Reports found that the new, lower MSRPs resulted in a better buy
for 64 percent of GM's models, when compared to last fall's deals for the same vehicle. For the rest, today's deal is
worse.
The best deals compared to last fall? Big SUVs and full-size trucks from GMC and Chevrolet (No doubt
to help move 2006 models before the redesigned 2007s hit showrooms.) The worst? The 2006 Cadillac DTS. Check
Consumer Reports website for full
details and lists of the 10 best and worst deals.
[via Detroit News]