Cadillac ELR News
The 2016 Cadillac ELR will offer a 25 percent power boost compared to the 2014 model thanks to improved electronics and some physical upgrades.
Cadillac's marketing boss is admitting that the decision to price the ELR at $75,000 was a mistake. The company thought the big number would make a statement about the PHEV coupe.
Cadillac has issued a raft of updates for the 2016 ELR plug-in hybrid luxury coupe, including more power and upgraded equipment as well as an available Performance Package. The pricey PHEV is also getting a $9,000 price drop.
More details are leaking out about the 2016 Chevy Volt, including that the new Corvette influenced the design and that the ELR's adjustable regen braking levels will be available in the Chevy plug-in hybrid as well.
Rumors had been circulating that the 2016 Cadillac ELR would bow in Los Angeles recently, featuring, in Cadillac's own words, "engineering enhancements." The rumors and that quote are as far as it got – the updated ELR pulled a no-show in LA, and no one outside of the brand appears to know when it will appear.
Last year, then-CEO of General Motors, Dan Akerson, made it clear that the company lookouts at the Ren Cen had California automaker Tesla in their sights. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac," he said.
For the past decade, Cadillac has been searching for ways to breathe life into its lineup of luxury sedans and SUVs. While it has enjoyed recent success with the CTS and Escalade, brand perception still skews older and stuffier than Caddy's German and Japanese counterparts.
Evatran has been testing its Plugless Power wireless charging systems for electric vehicles in the Chevy Volt and Nissan Leaf for years now and made the tech commercially available early this year. With the growth of the EV market, Evatran is getting ready to expand as well. The company announced
Well, that didn't go as planned. General Motors had marketed the Cadillac ELR extended-range plug-in as a premium version of the Chevrolet Volt with some Caddy refinements. Now, it looks like that premium, at least from a price standpoint, is shrinking.
When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's Danny King
In April, we heard about a discussion within the California Air Resources Board (CARB) that would have put a $60,000 MSRP limit on plug-in vehicles that would qualify for CARB's $2,500 rebates. A new report in Silicon Beat says