BMW dipped into the Today Show's archives for its Super Bowl ad, featuring a bewildered Katie Couric and Bryant Gumbel and their impressions of the new i3.
BMW i3 Videos
Remember when no one understood the Internet? BMW does, and as it sees it, it's a similar story with its all-new i3.
Lexus will run a 30-second spot for the NX during this year's Super Bowl, while BMW announces it will be showcasing the i3 in a 60-second spot. Four other carmakers have announced plans to join the party, down from 11 carmakers who advertised during last year's event.
It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below.
So, who wants to see a BMW i3 race around a track. That's what we thought. It's not a long video, but it is entertaining, and the way the urban EV does a 'loop' at second 25 certainly caught out eye.
It's that time of year where we take a look back at the future of transportation in 2013. We drove electric vehicles on four, three and two wheels. We saw an airplane that can transform into a car and rode an ATV that can turn into a jet ski. We visited a world-class Formula 1 race track and met a world champion Formula 1 driver. So join us for a few more laps around 2013 in our end of the year special.
We get behind the wheel of BMW's first production electric vehicle, the BMW i3. This groundbreaking car has been years in the making and marks a new electric era for the German automaker. With an eco-friendly design inside and out, the i3 looks to become the ultimate green machine.
The Euro NCAP just tested a recent batch of new cars including the 2014 BMW i3, and the EV Bimmer scored less-than-perfect results. Though not horrible, BMW's all-electric/range-extended i3 was given a four-star (out of five possible) crash rating due to concerns with front-occupant whiplash and side-impact protection.
In the mid-1990s, David Foster Wallace wrote Infinite Jest, a massive, 900+ page book that challenges readers to this day. Completing the book is a wonderful reward for the literature lovers who do slog through the book and all its 100 pages of footnotes, but it's not an easy task. We were reminded of this challenge when we came across a series of lengthy videos showing how the BMW i3 is made. The images are clear and pretty, but there is very little narration or on-screen graphics to tell us wh
For those still trying to figure out what the BMW i3 Coupe Concept is about, the Munich brand has provided an explanation in moving pictures, as well as a much better look at the interior. The result of 40 years of tinkering with electric cars, the production version of the i3 Coupe Concept will be the public's first taste of BMW's i brand and a prelude to the i8.