18 Articles
BMW: Newfangled Idea

BMW i3 Super Bowl Commercial

BMW dipped into the Today Show's archives for its Super Bowl ad, featuring a bewildered Katie Couric and Bryant Gumbel and their impressions of the new i3.

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Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

Remember when no one understood the Internet? BMW does, and as it sees it, it's a similar story with its all-new i3.

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Lexus NX, BMW i3 to get Super Bowl commercials

Lexus will run a 30-second spot for the NX during this year's Super Bowl, while BMW announces it will be showcasing the i3 in a 60-second spot. Four other carmakers have announced plans to join the party, down from 11 carmakers who advertised during last year's event.

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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts Sebastian Blanco

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BMW i3 takes to the track, circles it in a way you don't expect

So, who wants to see a BMW i3 race around a track. That's what we thought. It's not a long video, but it is entertaining, and the way the urban EV does a 'loop' at second 25 certainly caught out eye.

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BMW i3 misses top Euro safety rating [w/videos]

The Euro NCAP just tested a recent batch of new cars including the 2014 BMW i3, and the EV Bimmer scored less-than-perfect results. Though not horrible, BMW's all-electric/range-extended i3 was given a four-star (out of five possible) crash rating due to concerns with front-occupant whiplash and side-impact protection.

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Spend some time watching the BMW i3 get made

In the mid-1990s, David Foster Wallace wrote Infinite Jest, a massive, 900+ page book that challenges readers to this day. Completing the book is a wonderful reward for the literature lovers who do slog through the book and all its 100 pages of footnotes, but it's not an easy task. We were reminded of this challenge when we came across a series of lengthy videos showing how the BMW i3 is

BMW Launches New Electric Era With i3

With the launch of the new BMW i3 electric vehicle comes a new era in which luxury and performance brands compete for credibility over who produces electric vehicles that deliver the most exciting driving and ownership experiences.

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BMW i3 video wants to help you make more sense of the Coupe Concept

For those still trying to figure out what the BMW i3 Coupe Concept is about, the Munich brand has provided an explanation in moving pictures, as well as a much better look at the interior. The result of 40 years of tinkering with electric cars, the production version of the Jonathon Ramsey

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BMW i3 snapped rolling through downtown Chicago

The upcoming 2013 BMW i3, the Bavarians' all-new rear-wheel-drive EV hatchback, was out in Chicago recently, evidently for a promotional video. The car was fully undisguised, rolling silently down Chicago's Wacker Drive.

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