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Chevy Volt and 230 mpg: Negative reactions abound, but not from Bob Lutz

GM CEO Fritz Henderson was all smiles when he announced the Chevy Volt's 230 mpg city rating yesterday. But the Internet digested the news in its own way, and there was some understandable confusion and criticism of the very big, very bold mpg claim. While the EPA put a damper on GM's

Chevy Volt and 230 mpg: Negative reactions abound, but not from Bob Lutz

GM CEO Fritz Henderson was all smiles when he announced the Chevy Volt's 230 mpg city rating yesterday. But the Internet digested the news in its own way, and there was some understandable confusion and criticism of the very big, very bold claim. The EPA was the most official source to put

GM's secretive "230" ad campaign gets a potential hint

The mysterious 230 campaign (or is it 23 plus a plug?) that GM is apparently running right now might have something to do with a new vehicle. While speculation is abuzz across the net, including in our previous post on the multimedia ad project, we just spotted a short note from the new GM titled: "GM President and CEO Fritz H

What is 230? GM knows, but isn't saying...

The graphic above has been appearing all over the place -- television, billboards, elevators, baseball games, even people's shirts. It has a blog, Flickr and Facebook pages, and a YouTube channel. What it doesn't have is an explanation. Ad Age lined up the

What is 230? GM knows, but isn't saying...

The graphic above has been appearing all over the place -- television, billboards, elevators, baseball games, even people's shirts. It has a blog, Flickr and Facebook pages, and a YouTube channel. What it doesn't have is an explanation. Ad Age lined up the