Merritt Johnson - Autoblog

How much do marketing angles play into consumer choices? The European Union apparently thinks a lot. For instance, we've recently seen all tobacco sponsorships pulled from motorsports, such as the world's most popular, Formula 1. Now it seems that automobile advertisements will be the next form of media ordered to clean up its act. Potential new rules that are currently in draft form and up for review by the College of Commissioners call for the inclusion of fuel consumption and carbon emission

The new website encompassing all things sport compact, RiceBoyTV.com, has put together a web-based reality series following 17-year-old drifter Patrick Mordaunt. The video content follows Mordaunt through the trials and tribulations of his rookie season as a driver in the Formula Drift series. The show is currently on the second webisode, with the third waiting in the wings an

On one end, General Motors is announcing its intention to wind down SUV and truck production, while at the other, Ford is just gearing up production of a vehicle that's plenty large in its own right. Ford Flexes are now beginning to roll off the line in Oakville, Ontario, and the plant even has plans to bring on new hires in order to meet production demands. Considering the current ris

Video of Nissan's newly-mined 7:29 Nürburgring lap time has now surfaced on YouTube. The video comes courtesy of a fan recording a television screen at what looks to be a Nissan event display. The background noise is rather overbearing, but if you crank up the volume it is possible to catch a hint of the squealing tires and screaming engine. Those are the same street tires available off the showroom floor,

Click the photo above for fur friendly Honda images.

Photo by Mike Erickson, San Clemente Marine Safety

The pains many automobile owners are feeling at their local service station isn't just at the pump -- prices for general maintenance is also increasing. Petroleum based products, such as oil and tires, are heading north with the price of gasoline. Demand for steel has also pushed up prices on various automotive parts. That means consumers are seeing larger bills from their auto repair specialists, even when their exhaust doesn't require three people to install. Instead, many are choosing to sque

Photo by Mary Seelhorst

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Some automakers might be concerned over California's fight for an EPA waver, but Lamborghini isn't one of them. Regardless of government-imposed regulations, the Italian exotic car maker knows that the luxury market will continue to demand high-powered vehicles available in e

He usually spends his time behind the wheel of a Dodge Charger, but recently Samuel Hübinette made an exchange for something with a lower roofline. Lamborghini asked him to take a seat in a 2009 Gallardo for the filming of a European-market commercial set on the streets of Los Angeles and Palm Springs. Blowing tire smoke for the camera is nothing new to Sam since his blue Mopar-mobile has been featured in many a BF Goodrich tire commercial. Unlike the Charger though, the Gallardo isn't quit

Reports are surfacing that the Super Aguri F1 team has been turned away from the Turkish Grand Prix's paddock. The denial of access occurred because of financial complications. Team supporter Honda contacted Formula One Management and informed the organization that they would not be providing any more assistance to the struggling team. With no one left to pay the bills, Super Aguri was left stranded outside of the track gates.

Click above to see what the Vanishing Point Challenger looked like before

Soaring gas prices and tightening credit are currently pushing consumers into smaller, cheaper, more fuel efficient vehicles. However, due to past demand for high-powered, high capacity people haulers, the current economy car market consists of fairly slim pickings. Many great developments are on the horizon, but the high cost of new technologies and the lengthy wait time do not do much to help buyers today. That is why, in order to snag a larger market share of drivers trading in their big toys

Click above to view high-res gallery from Indy Japan 300

In the United States, Suzuki is more known for its superlative motorcycles than mainstream automobiles. It is a notion that has even been played upon by the manufacturer's marketing department in recent commercials. In other parts of the world though, particularly in places where small cars garner more of a following, the small Japanese compacts are popular enough to get their own race series. The inaugural Suzuki Swift Sport Cup kicked off in New Zealand back last November and culminated last m