44 Articles
Apr 7, 2010
Chrysler wraps Auburn Hills HQ in honor of Truck of the Year award

Chrysler has decided to celebrate the Dodge Ram winning the Motor Trend Truck of the Year award by barring employees at its Auburn Hills headquarters from seeing the sun for 120 days. The company has turned its HQ into one big billboard with a 14-story building wrap. The 140-foot tall, 120-foot wide graphic features a massive 2010 Dodge Ram Heavy Duty atop a pile of rocks.

Zach Bowman
Apr 7, 2010
Report: Canada reveals first-ever vehicle emissions standards that looks awfully familiar

Following the lead of the U.S., Canada has chosen to employ a fuel economy regulation program for the first time ever, and the numbers are virtually identical to ours. The differences between the two countries' programs are so minute that you could essentially say Canada copied our new Corporate Average Fuel Economy guidelines that require automakers to achieve a fleet average fuel

Eric Loveday
Apr 7, 2010
Electronic Arts puts down controller, forms real racing team

Wonders never cease. The crew from Electronic Arts has decided to take its love of all things racing off the console and onto the track. The company just formed a genuine race team under the Need For Speed banner, and while we've seen plenty of brands go racing in the past as part of their marketing scheme, for the moment, this appears to be somewhat different.

Zach Bowman
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