2019 Buick Regal TourX sells better than expected, has brand's wealthiest buyers

Some good news for wagon fans

  • Image Credit: General Motors
Being a wagon fan in America is tough, since it seems everyone prefers the higher ride heights and SUV looks of crossovers. But today we have some good news for wagon fans via Buick. Apparently the 2019 Buick Regal TourX is popular with well-heeled buyers, and it's been selling quite a bit better than Buick expected.

A representative from Buick revealed that Regal TourX buyers have the highest average income of any of the brand's products. He even noted that TourX buyers' average income is higher than the Buick Enclave Avenir, the extra-plush variant of the three-row crossover and the most expensive vehicle in Buick's lineup. To put the price difference into perspective, the most expensive Regal TourX starts at $35,995, while the Enclave Avenir starts at $54,695.

Besides selling to people of some means, the Regal TourX has proven to be more popular than Buick expected. Buick's representative said that initial estimates were that the wagon would make up about 25% of sales, but it's actually making up about 40% right now. Buick has sold 3,408 Regals in total this year, so that means about 1,400 of them were TourX wagons. That number doesn't quite translate over all of 2018 since the TourX was released a little later and the supply was still ramping up through the year. As such sales were closer to 3,000 out of a little over 14,000 for the whole year, or somewhere above 20%. But the increased percentage from the model's release is still impressive.

Granted, sales still favor crossovers. Buick's least popular crossover, the Envision, sold about twice as many units as all Regals last quarter. Yet, we count this as good news on the wagon front. Better still, the TourX's top rival, the Subaru Outback, has moved 76,000 units so far this year. Times may be tough for the wagon fan, but there are still some small wins to celebrate.

UPDATE: The estimate of Regal TourX numbers for 2018 was higher than actual sales as the TourX was launched later than all Regal models, and the supply wasn't up to full steam for the whole year. The corrected number is now in the text.

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