The S90 Ambience Concept isn't all about comfort and mood. There are seven different "themes" for the interior, each paired with a ceiling light show and tailored Bowers & Wilkins audio, and each of the themes is matched with one of four different scents introduced into the cabin air from the center console. Yes, there's a theme for Northern Lights, or Scandinavian Forest, or an energizing "Freedom" theme as well as a more relaxing "Nocturnal" theme. We would probably enjoy a Nordic-inspired sauna theme with birch twig scents, though the smoky smell of a wood-fired stove could be a bit alarming in a new car.
Volvo says the S90 Ambience is launched as a concept first and foremost, and it's created primarily for the Chinese market were it ever to make production, but Volvo does want to make it available in the S90 Excellence.