The service, which is beginning its pilot in Atlanta, is available in two tiers, "Launch" and "Accelerate." Launch is the more affordable choice at $2,000 a month, and it offers eight variants of the 718 Boxster, 718 Cayman, Macan and Cayenne to choose from. Accelerate ups the price to $3,000 per month, but it offers a choice of 22 variants including the four models from Launch, as well as the 911 and the Panamera. Some of the variants are higher-performance versions of Launch cars.
Now, even $2,000 a month can be a big jump from simply leasing a Porsche. A base-model 718 Cayman can be leased for as low as $648 a month for 36 months with a 10 percent down payment and a 15,000 mile-per-year mileage cap. The same terms applied to a base 911 still comes out less at $1,152. But the subscription offers some additional perks to sweeten the deal.
The monthly fee includes access to the cars, insurance and taxes. Maintenance is also covered by the fee, and Porsche will clean and deliver cars directly to you. All a person has to do is select the car, location and time of delivery on the program's app. Members can change their cars as many times as they want, and there are no mileage caps. This flexibility could even allow a member to not own a car at all. That person could use a Cayman or 911 on a daily basis, and switch to a Cayenne for moving or carrying around people. Plus maintenance wouldn't be an issue, and there would never be a fear of driving too far and accruing fees. It may not be for everyone, but it's easy to see why someone would be interested.