Naturally, deals can be had when an older generation of a model is being replaced with a new one. But added to that, with gas prices low and Americans clamoring for crossovers and pickups, not subcompacts, the Fiesta's future here is uncertain. The doubt was sown by a quote from the Fiesta program manager, and a conversation with a Ford spokesman offered no clarity. So for all those reasons, perhaps, the closeout mentality is fully underway.
A new Fiesta ST in Maryland was available with a $4,500 discount, providing a selling price of $18,664 plus necessary taxes, title and license fees. Ford's $750 customer cash is a part of that, as is $500 in 'Bonus Cash'. But we also assume you can dicker your way to further discounts, down into the $17s, and, well, who knows. The sales manager we spoke with assured us we could assume whatever we wanted.
You shouldn't assume, however, that deals on performance hatches will be around forever - in the case of this car, whether the model will be around forever, at least for Americans - and a new Fiesta ST with a drive-out of under $20,000 is tempting.