It also has a name. It's called Ioniq Unlimited+. The way it works is that after a consumer has their credit approved, they put down an initial $2,500 payment, and then pay a set monthly fee for the 36-month term. Pricing varies depending on the trim level of Ioniq Electric. The base model has a monthly fee of $275, the Limited goes for $305, and the Limited with the "Ultimate" package costs $365 per month. All of those prices are before tax.
The advantages to this program over a typical lease are in all the included goodies. The initial tax, title, license and fees are covered with the down payment, drivers have no mileage caps, and charging, service, and wear items are all covered for 50,000 miles. If you're interested, hopefully you live in California, since that's the only state in which the program is offered. But, if the program is successful, there may be a chance it expands to other models and regions.