The European failure of the Focus Electric now has Ford re-evaluating its strategy. Instead of providing all-electric commuter cars, Ford is switching its focus to hybrid delivery vehicles, starting with a Transit Custom hybrid van to be made available in London later this year. The hybrid version will then enter series production at Ford's Turkish plant in 2019.
Commercial hybrid vehicles are more enticing for Ford as it searches for an electrified profit, and fleet vehicles can be a more direct route for raking in cash, especially since diesel vehicles are currently under scrutiny by European lawmakers. For instance, Norwegian authorities are resorting to banning diesel cars from Oslo streets, and Paris is also eager to ban diesel to cut pollution. Hybrid vans could be a solution to sneak past these limitations, as inner-city deliveries have to be dealt with, one way or another.
Ford has already announced plans for the introduction of 13 new electrified vehicles globally in the next five years, including a full-electric SUV.