2018 Toyota Tundra TRD Sport lead
  • 2018 Toyota Tundra TRD Sport
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Tundra TRD Sport front
  • 2018 Toyota Tundra TRD Sport
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Tundra TRD Sport front quarter
  • 2018 Toyota Tundra TRD Sport front three-quarter
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Tundra TRD Sport end on
  • 2018 Toyota Tundra TRD Sport front
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Tundra TRD Sport right front
  • 2018 Toyota Tundra TRD Sport
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Tundra TRD Sport
  • 2018 Toyota Tundra TRD Sport
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Tundra TRD Sport
  • 2018 Toyota Tundra TRD Sport
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Tundra TRD Sport
  • 2018 Toyota Tundra TRD Sport profile
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Tundra TRD Sport
  • 2018 Toyota Tundra TRD Sport
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Tundra TRD Sport
  • 2018 Toyota Tundra TRD Sport
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Tundra TRD Sport
  • 2018 Toyota Tundra TRD Sport rear three-quarter
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Tundra TRD Sport
  • 2018 Toyota Tundra TRD Sport
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Tundra TRD Sport
  • 2018 Toyota Tundra TRD Sport
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Tundra TRD Sport
  • 2018 Toyota Tundra TRD Sport rear
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Tundra TRD Sport
  • 2018 Toyota Tundra TRD Sport
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Tundra TRD Sport
  • 2018 Toyota Tundra TRD Sport
  • Image Credit: Brian Williams / Autoblog
Toyota knows what a lot of its truck and SUV customers want: off-road capability, or at least the idea of it. That was on display this week at the Chicago Auto Show, where it revealed Tundra and Sequoia models outfitted with TRD Sport trim and a new model called the RAV4 Adventure. Make no mistake: TRD is big business for Toyota.

Last year about half of Tundras and Tacomas had some kind of TRD package, and 140,000 total Toyotas rolled off dealer lots with the trim. "It helps with the overall image of our trucks and SUVs," Toyota vice president Bill Fay said at the show.

2018 Toyota Sequoia TRD Sport
  • 2018 Toyota Sequoia TRD Sport
  • at the 2017 Chicago Auto Show.
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Sequoia TRD Sport at the 2017 Chicago Auto Show
  • 2018 Toyota Sequoia TRD Sport front
  • 2018 Toyota Sequoia TRD Sport at the 2017 Chicago Auto Show.
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Sequoia TRD Sport at the 2017 Chicago Auto Show.
  • 2018 Toyota Sequoia TRD Sport profile
  • 2018 Toyota Sequoia TRD Sport at the 2017 Chicago Auto Show.
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Sequoia TRD Sport at the 2017 Chicago Auto Show.
  • 2018 Toyota Sequoia TRD Sport rear three-quarter
  • 2018 Toyota Sequoia TRD Sport at the 2017 Chicago Auto Show.
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Sequoia TRD Sport at the 2017 Chicago Auto Show.
  • 2018 Toyota Sequoia TRD Sport
  • at the 2017 Chicago Auto Show.
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Sequoia TRD Sport at the 2017 Chicago Auto Show.
  • 2018 Toyota Sequoia TRD Sport rear
  • at the 2017 Chicago Auto Show.
  • Image Credit: Brian Williams / Autoblog
2018 Toyota Sequoia TRD Sport at the 2017 Chicago Auto Show.
  • 2018 Toyota Sequoia TRD Sport rear three-quarter
  • 2018 Toyota Sequoia TRD Sport at the 2017 Chicago Auto Show.
  • Image Credit: Brian Williams / Autoblog


TRD stands for Toyota Racing Development, and the company offers it in a variety of flavors. Take the Tacoma. Sport is largely an appearance pack, while Off-Road adds some capability with crawl mode and an electronically locking rear differential. TRD Pro, the most capable, offers performance Fox Shocks, skid plates, cat-back exhaust, and LED lights.

The TRD Pro represents a roughly $10,000-difference in price, giving buyers a capable vehicle, or at least one that looks the part. "It's understanding what customers want," Fay said. He noted "a fair amount do" take the Pro models off-road.

The Sequoia and Tundra TRD Sport versions similarly are beefed up with Bilstein shocks, front and rear anti-sway bars, and snazzy appearance upgrades like grille inserts and 20-inch alloy wheels. Underscoring their importance, the TRD variants were the headliners as Toyota revealed the 2018 mid-cycle freshenings for the Tundra and Sequoia in Chicago.

2018 Toyota RAV4 Adventure reveal
  • 2018 Toyota RAV4 Adventure
  • Image Credit: Brian Williams / Autoblog
2018 Toyota RAV4 Adventure reveal 2
  • 2018 Toyota RAV4 Adventure
  • Image Credit: Brian Williams / Autoblog
2018 Toyota RAV4 Adventure front
  • 2018 Toyota RAV4 Adventure
  • Image Credit: Brian Williams / Autoblog
  • Image Credit: Brian Williams / Autoblog
  • Image Credit: Brian Williams / Autoblog
  • Image Credit: Brian Williams / Autoblog
  • Image Credit: Brian Williams / Autoblog
  • Image Credit: Brian Williams / Autoblog
  • Image Credit: Brian Williams / Autoblog
  • Image Credit: Brian Williams / Autoblog
  • Image Credit: Brian Williams / Autoblog
2018 Toyota RAV4 Adventure front 3/4 2
  • 2018 Toyota RAV4 Adventure
  • Image Credit: Brian Williams / Autoblog
2018 Toyota RAV4 Adventure profile
  • 2018 Toyota RAV4 Adventure
  • Image Credit: Brian Williams / Autoblog
2018 Toyota RAV4 Adventure rear 3/4
  • 2018 Toyota RAV4 Adventure
  • Image Credit: Brian Williams / Autoblog
2018 Toyota RAV4 Adventure rear 3/4 2
  • 2018 Toyota RAV4 Adventure
  • Image Credit: Brian Williams / Autoblog
2018 Toyota RAV4 Adventure rear
  • 2018 Toyota RAV4 Adventure
  • Image Credit: Brian Williams / Autoblog
2018 Toyota RAV4 Adventure rear 2
  • 2018 Toyota RAV4 Adventure
  • Image Credit: Brian Williams / Autoblog
2018 Toyota RAV4 Adventure rear 3
  • 2018 Toyota RAV4 Adventure
  • Image Credit: Brian Williams / Autoblog
2018 Toyota RAV4 Adventure rear 4
  • 2018 Toyota RAV4 Adventure
  • Image Credit: Brian Williams / Autoblog
  • Image Credit: Brian Williams / Autoblog
  • Image Credit: Brian Williams / Autoblog
  • Image Credit: Brian Williams / Autoblog
  • Image Credit: Brian Williams / Autoblog
  • Image Credit: Brian Williams / Autoblog
  • Image Credit: Brian Williams / Autoblog
  • Image Credit: Brian Williams / Autoblog


At the other end of the spectrum, Toyota is hawking the RAV4 Adventure as a lifestyle variant, and it's the first Toyota to get the new name. It has a higher ride height, standard tow package, and styling cues like fender flares, black bezel headlights, and lower body guards.

Fay said this is a test case for the Adventure badge. "We will take a look at the success of it once we start selling it in the fall," he said.


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