Michelin highlights peace of mind in its Super Bowl commercial

Tires are often the most overlooked and underrated part of any car. The best set of brakes in the world won't mean a thing if your tires can't get grip, for example. Michelin's Super Bowl LI commercial, titled "I need you," wants to remind you that a good set of tires will provide peace of mind during those high-stress and uncertain moments. The ad features a few people rushing in their cars to loved ones, all rolling on safe and secure Michelin rubber. Look for Bibendum, or the Michelin Man, hidden throughout the ad.

Related Video:

Share This Photo X