A television reporter in Boise, Idaho, sat in a cold car and recorded a story to show that a cold car is just as dangerous as a hot car. According to KBOI, reporter Jeff Platt sat in a cold, non-running car for thirty minutes on the afternoon of January 3 to illustrate the dangers of leaving pets or children in cars in the winter time. The outside temperature was 25 degrees, and he wasn't wearing a jacket or gloves as he sat in the driver's seat and went live on Facebook. At first Platt was active and talkative, but by around the fifteen-minute mark he had become visibly stiffer and slower, was having some difficulty speaking, and complained of his chest tightening and discoloration and loss of feeling in his fingertips. Viewers expressed their concerns for his health, and discussed frostbite and hypothermia.

Platt completed his frigid, half-hour long ordeal and reminded viewers that withstanding a wait in a cold car is every bit as dangerous as the same wait in a hot car. National Weather Service data published in a 2014 Business Insider article states that hypothermia can happen at any temperature lower than a person or animal's normal body temperature. Factors such as age, weight, body fat, etc. determine how quickly it sets in. Animals, especially domesticated pets, are very susceptible to hypothermia and frostbite according to a spokesperson from the Idaho Humane Society.

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