I am actually going to do this— Elon Musk (@elonmusk) December 17, 2016
Now, it should be noted that we're still not really sure if Musk is kidding. But if he's not, his new tunneling venture, which he tweeted "shall be called The Boring Company" already has a great slogan: "Boring, it's what we do." As if to banish any further thought that he might not be serious about his new digging venture, his brief Twitter bio now reads: "Tesla, SpaceX, Tunnels (yes, tunnels) & OpenAI."
If you're like us and don't know anything about tunnel boring machines, here's the Wiki link. So, you know, you can catch up on the happenings of Musk's upcoming boring competition. Maybe.