That's according to data from industry analyst Muso and originally printed by the Daily Mail. Pirates downloaded episode one of the new show, which saw the team's long-awaited comparison of the Ferrari LaFerrari, McLaren P1, and Porsche 918 Spyder, 7.9 million times. The thieves snagged the lackluster second episode 6.4 million times, while the generally solid third episode was downloaded 4.6 million times.
"It is the most illegally downloaded program ever. It is off the scale in terms of volume," Muso CCO Chris Elkins told the Mail. "It has overtaken every big show, including Game of Thrones, for the totals across different platforms."
So, what's all this piracy costing Amazon? A lot. The Mail reports that Amazon has lost £3.2 million ($4.1 million, at today's rates) in revenue from UK-based downloads – British pirates account for the largest percentage of total downloads, at 13.7 percent. If such a relatively small percentage of pirates is costing Amazon £3.2 million, the company must be losing a serious amount of cash around the globe.