According to the Kansas State Collegian, Kansas State University freshman Hunter Jobbins stepped away from his unlocked Camry for a few minutes on October 30 only to find it had been broken into in his absence. Instead of making off with the stereo or loose change or the car itself, the thief made off with a Kit Kat bar Jobbins had left in the cup holder. In its place was a hastily scrawled note:
"Saw Kit Kat in your cup holder. I love Kit Kats so I checked your door and it was unlocked. Did not take anything other than the Kit Kat. I am sorry and hungry."
Bemused, Jobbins shot a picture of the note and uploaded it to Twitter. Almost immediately the post went viral, and eventually came to the attention of the candy maker. Kit Kat offered to replace Jobbins' stolen candy bar, then turned the incident into a very tasty PR stunt.
Instead of a single replacement, Kit Kat stuffed Jobbins' Camry with more than 6,500 full-sized Kit Kat bars. Jobbins then parked the candy-laden car on the lawn of KSU's Haymaker Hall and handed out free Kit Kats to all comers. Despite their best efforts, Jobbins and his friends were left with a lot of Kit Kats. Jobbins told the Collegian that he wishes the Kit Kat thief would come forward so that they can share the spotlight, and the Kit Kats.
"If the Kit Kat thief is reading this or keeping up with this, I would love for you to come and tell me, and I'll give you a big hug, a thank you and a lot of Kit Kats," Jobbins told the Collegian.