Delaying the launch of the Ford F-Series Super Duty will obviously affect the automaker's third-quarter earnings in a negative way. The letter, which was distributed to the workers in the form of a newsletter, came from Rodney James, the truck factory's union chairman, who claimed it would be "impossible to build all of the lost units in the third-quarter," reports The Wall Street Journal.
With Ford losing out on sales thanks to the delayed launch, the automaker is trying to increase production to meet the demand for its F-Series Super Duty. In an email, Ford spokesperson Kelli Felker told Autoblog: "We continue ramping up production on the all-new Super Duty. As with all vehicle launches, we are working closely with our suppliers to meet customer demand for the truck, which has been outstanding in its early weeks."
Ford faced a similar issue with its F-150 last year that hampered production. The problem with the F-150 was due to frame availability. Ford didn't state what component was to blame for the F-Series Super Duty's delayed launch. As The Wall Street Journal points out, James' newsletter states the assembly workers at Ford's Kentucky truck plant could be working overtime for up to a year after the F-Series Super Duty's launch date to catch up on lost sales.