The latest evidence that
Peugeot and
Citroen are serious about coming back to North America comes with the company's newest acquisition. Parent company PSA Group along with Montreal bank MKB purchased a stake in
Communauto, a Canadian-based car-sharing service. Communauto currently operates in seven Canadian cities and in Paris, France.
For Communauto, this investment will help it to expand to more countries, and working with PSA will help them develop an electrified fleet. The latter part will likely be helped by PSA's recent partnership with Bollore, a company that builds batteries and electric motors. As for how PSA benefits, it will provide them with greater expertise in mobility services, and working with Communauto will give them a foothold in the North American market.
PSA's CEO announced earlier this year that the company would try to return to North America market, and that car-sharing would be part of the plan. This partnership with Communauto is among the first concrete evidence we've seen that PSA is committed to this strategy. It will likely still be a while before we see cars in the US, though, as the company previously announced its plan will take place over ten years. It also sounds like when the company's cars do come to the US, Los Angeles will be the starting point. However, we'll eventually see new French cars on this continent once again. Probably.
Related Video:
For Communauto, this investment will help it to expand to more countries, and working with PSA will help them develop an electrified fleet. The latter part will likely be helped by PSA's recent partnership with Bollore, a company that builds batteries and electric motors. As for how PSA benefits, it will provide them with greater expertise in mobility services, and working with Communauto will give them a foothold in the North American market.
PSA's CEO announced earlier this year that the company would try to return to North America market, and that car-sharing would be part of the plan. This partnership with Communauto is among the first concrete evidence we've seen that PSA is committed to this strategy. It will likely still be a while before we see cars in the US, though, as the company previously announced its plan will take place over ten years. It also sounds like when the company's cars do come to the US, Los Angeles will be the starting point. However, we'll eventually see new French cars on this continent once again. Probably.
Related Video:
Sign in to post
Please sign in to leave a comment.
Continue