Saying that the standard dealership model fails "to deliver the sales and service experience that EV owners want and need," EVEN Electric's new CEO, Mike Elwood, said in a statement provided to AutoblogGreen that the, "EVEN model was developed to combine the best aspects of both an on-line and in-store retail experience to make it easy for EV customers to find and acquire exactly what they want, when and where they want it."
The gist of the new sales plan is that EVEN will keep EVs on hand in "cost-effective centralized processing centers" in a number of countries. Buyers can look through this inventory online and once they pick out a car, it will be shipped to the nearest "Customer Centre" or to the customer's driveway. Those are also the two places where EVEN plans on servicing the vehicles when there are problems. Test drives won't be available in the traditional way, but EVEN says it plans to host, "a robust schedule of test drive events." The company will be headquartered in Toronto.
While today marks the start of EVEN's global presence, long-time readers might remember that Gisli Gislason (EVEN's chairman and founder) opened an EVEN store in Iceland back in 2015. EVEN Electric says that, "that program both validated the concept and allowed the group to collect real world market information, ultimately leading to the formation of the EVEN Electric partnership."
More details will be announced at an event in Ottawa this evening. Check the AutoblogGreen Twitter and Facebook feeds for more on that, since we'll be live on site, and we'll have a follow-up post tomorrow.
UPDATE: Here's a video of the three main forces behind the announcement.