Audi e-tron quattro concept front 3/4
  • Audi e-tron quattro concept
  • Image Credit: Audi
Audi e-tron quattro concept rear 3/4
  • Audi e-tron quattro concept rear 3/4
  • Image Credit: Audi
Audi e-tron quattro concept side profile
  • Audi e-tron quattro concept side profile
  • Image Credit: Audi
Audi e-tron quattro concept front view
  • Audi e-tron quattro concept front view
  • Image Credit: Audi
Audi e-tron quattro concept rear view
  • Audi e-tron quattro concept rear view
  • Image Credit: Audi
Audi e-tron quattro concept side profile
  • Audi e-tron quattro concept side profile
  • Image Credit: Audi
Audi e-tron quattro concept interior
  • Audi e-tron quattro concept interior
  • Image Credit: Audi
Audi e-tron quattro concept interior
  • Audi e-tron quattro concept interior
  • Image Credit: Audi
Audi e-tron quattro concept interior
  • Audi e-tron quattro concept interior
  • Image Credit: Audi
Audi e-tron quattro concept drawing rear
  • Audi e-tron quattro concept drawing rear
  • Image Credit: Audi
Audi e-tron quattro concept front 3/4
  • Audi e-tron quattro concept front 3/4
  • Image Credit: Audi
Audi e-tron quattro concept rear 3/4
  • Audi e-tron quattro concept rear 3/4
  • Image Credit: Audi
Audi e-tron quattro concept rear 3/4 driving
  • Audi e-tron quattro concept rear 3/4 driving
  • Image Credit: Audi
Audi e-tron quattro concept rear 3/4 driving
  • Audi e-tron quattro concept rear 3/4
  • Image Credit: Audi
Audi e-tron quattro concept rear 3/4 driving
  • Audi e-tron quattro concept rear 3/4
  • Image Credit: Audi
Audi e-tron quattro concept front 3/4
  • Audi e-tron quattro concept front 3/4
  • Image Credit: Audi
Audi e-tron quattro concept rear 3/4 driving
  • Audi e-tron quattro concept rear 3/4 driving
  • Image Credit: Audi
Audi e-tron quattro concept side view driving
  • Audi e-tron quattro concept side view driving
  • Image Credit: Audi
Audi e-tron quattro concept front 3/4 view driving
  • Audi e-tron quattro concept front 3/4 view driving
  • Image Credit: Audi
Audi e-tron quattro concept front 3/4 view driving
  • Audi e-tron quattro concept front 3/4 view driving
  • Image Credit: Audi
Audi e-tron quattro concept side view driving
  • Audi e-tron quattro concept side view driving
  • Image Credit: Audi
Audi e-tron quattro concept drawing side view
  • Audi e-tron quattro concept drawing side view
  • Image Credit: Audi
Audi e-tron quattro concept headlights
  • Audi e-tron quattro concept headlights
  • Image Credit: Audi
Audi e-tron quattro concept drawing interior
  • Audi e-tron quattro concept drawing interior
  • Image Credit: Audi
Audi e-tron quattro concept interior steering wheel
  • Audi e-tron quattro concept interior steering wheel
  • Image Credit: Audi
Audi e-tron quattro concept interior OLED interface
  • Audi e-tron quattro concept interior OLED interface
  • Image Credit: Audi
Audi e-tron quattro concept sketch
  • Audi e-tron quattro concept sketch
  • Image Credit: Audi
Audi e-tron quattro concept sketch rear 3/4
  • Audi e-tron quattro concept sketch rear 3/4
  • Image Credit: Audi
Audi e-tron quattro concept sketch rear 3/4
  • Audi e-tron quattro concept sketch rear 3/4
  • Image Credit: Audi
Audi e-tron quattro concept sketch side view
  • Audi e-tron quattro concept sketch side view
  • Audi e-tron quattro concept sketch side view
  • Image Credit: Audi
Audi e-tron quattro concept sketch front view
  • Audi e-tron quattro concept sketch front view
  • Audi e-tron quattro concept sketch front view
  • Image Credit: Audi
Audi e-tron quattro concept sketches
  • Audi e-tron quattro concept sketches
  • Image Credit: Audi
Audi e-tron quattro concept interior sketch
  • Audi e-tron quattro concept interior sketch
  • Audi e-tron quattro concept interior sketch
  • Image Credit: Audi
Audi e-tron quattro concept info
  • Audi e-tron quattro concept info
  • Audi e-tron quattro concept info
  • Image Credit: Audi
Audi e-tron quattro concept OLED info
  • Audi e-tron quattro concept OLED info
  • Audi e-tron quattro concept OLED info
  • Image Credit: Audi
Audi e-tron quattro concept info
  • Audi e-tron quattro concept info
  • Audi e-tron quattro concept info
  • Image Credit: Audi
Companies make promises all the time. We'll do X by Y. The new A will be our biggest seller in B. You know the drill. But it's when an automaker puts its money where its mouth is that we really stand up and take notice. That's precisely what Audi is doing as it attempts to convert 25 percent of its sales to electrified vehicles by 2025.

Citing two sources with knowledge of Audi's plans, Reuters reports that around a third of the company's research-and-development budget will go to "electric cars, digital services, and autonomous driving." Of course, shifting that much money over to newer technologies means sacrifices elsewhere – Reuters' sources claim Audi will move money away from combustion engines and reduce country-specific powertrain variants, but the sources wouldn't get more specific.

According to Reuters, Audi is 22nd in total sales of hybrids and EVs. That's eight spots behind Mercedes and ten spots behind BMW (not to mention hybrid-happy Lexus). Audi's only electric representatives in the US market are the A3 e-Tron and Q5 Hybrid and things aren't much better in Europe – the company needs to dump buckets of money into expanding its meager lineup to bring up the percentage of EVs it sells.

Expect greater detail on Audi's electrification plans very soon – CEO Rupert Stadler will discuss the company's path forward on Wednesday at a closed-door meeting in Munich with over 2,000 managers. It's unlikely all those managers will be able to keep quiet. We'll be listening.

Related Video:

Audi E-Tron Quattro Concept | Frankfurt Motor Show | Autoblog Short Cuts

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