UPSHIFT will take place at the Rusas Printing Building in Detroit, Michigan, on October 6, 2016. Yes, Detroit, the ancestral home of the American auto industry and Autoblog's home town. The ongoing revitalization of the Motor City exemplifies the attitude of UPSHIFT: rapid evolution that's building on a proud history. Autoblog is taking the conversation beyond automobiles into all things influencing mobility. From autonomous driving and multi-modal transit to infrastructure planning and changing population trends, UPSHIFT will cover everything that has to do with how we'll get from one place to another in the next 20 years and beyond.
Our goal with UPSHIFT is to challenge preconceived notions of the auto industry and the broader transportation landscape. We're bringing together the brightest innovators, executives, analysts, and creative minds in the world who have a passion for transportation in all its facets. We will push boundaries and promote new ideas. Those ideas will come both from beyond the auto industry and within - even traditional companies can have revolutionary visions. And if you think the coming decades spell the end of driving, don't worry, we will definitely explore what the future holds for people who love to get behind the wheel.
UPSHIFT will boast a full schedule of keynotes, expert panels, and demonstrations in an ideally industrial setting in the heart of Detroit. A detailed schedule, as well as the list of speakers, will be announced in the coming weeks. Tickets will also go on sale soon for those few looking to attend, and if you can't make it to UPSHIFT, we'll have comprehensive coverage on Autoblog, including live video.
Whether in person or online, we hope you'll join us this October. Stay tuned for more updates as UPSHIFT approaches on the calendar.