Autoblog Minute

New Chevy ad suggests truck war is alive and well | Autoblog Minute

A recap of the week in automotive news.

Senior Editor Greg Migliore reports on this edition of Autoblog Minute.
Show full video transcript text
[00:00:00] We received a set of red hot spy shots this week of a mysterious Land Rover. We think it's the Range Rover Sport Coupe. This will be Land Rover's answer to vehicles like the BMW X6 and the Mercedes GLE. Depending on the size it could also compete against the X4 or GLC. This is a sport utility vehicle with a sportier coupe like styling especially in the back. Now this is an important segment especially in the United States. Americans want more and

[00:00:30] different kinds of crossovers. By focusing on these coupe-like SUVs Land Rover is giving up a little bit of function but probably not much and it's also catering to a new lifestyle segment. We expect this Range Rover Coupe to be based on an F-Pace chassis, perhaps modified a bit, and we expect it to come out sometime in the 2018 model year.

Faraday Future is one of the most compelling stories in the automotive business it's almost like they're the new Tesla. And now Faraday has landed a

[00:01:00] legitimate Ferrari man, Marco Mattiacci, who will join Faraday as a key high-ranking executive. This name might be familiar, Mattiacci has overseen Ferrari divisions in North America and overseen Asia-Pacific units. These are critical markets for Ferrari so Mattiacci was an important guy there. Faraday has ambitions plans to build eye-catching electric cars and recently broke ground on a facility in north Las Vegas.

Chevy dropped more than 825 lbs. of bricks on a Ford

[00:01:30] F-150 this week. If you know anything about the Chevy versus Ford rivalry this actually seems pretty reasonable. Let me explain here a little bit more. The "test" is meant to demonstrate that the Silverado has a stronger steel bed because in Chevy's video the truck held up a little bit better than the F-150 and it's aluminum bed. It's important to note that this is the centerpiece of a Chevy advertising campaign. Chevy also did better when a toolbox was dropped off the top of a fender and crashed into the beds.

[00:02:00] Ford responded by calling the videos marketing stunts.

Autoblog Minute is off next week. For Autoblog I'm Greg Migliore.

Autoblog Minute Logo Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

Share This Photo X