tesla model 3 red front
  • Tesla Model 3
  • Image Credit: Sebastian Blanco / Autoblog
Tesla Model 3
  • Tesla Model 3
  • Image Credit: Copyright 2016 Sebastian Blanco / AOL
Tesla Model 3
  • Tesla Model 3
  • Image Credit: Copyright 2016 Sebastian Blanco / AOL
Tesla Model 3
  • Tesla Model 3
  • Image Credit: Copyright 2016 Sebastian Blanco / AOL
Tesla Model 3
  • Tesla Model 3
  • Image Credit: Copyright 2016 Sebastian Blanco / AOL
Tesla Model 3
  • Tesla Model 3
  • Image Credit: Copyright 2016 Sebastian Blanco / AOL
Tesla Model 3
  • Tesla Model 3
  • Image Credit: Copyright 2016 Sebastian Blanco / AOL
Tesla Model 3 interior and touchscreen
  • Tesla Model 3 interior and touchscreen
  • Image Credit: Copyright 2016 Sebastian Blanco / AOL
Tesla Model 3 interior and touchscreen
  • Tesla Model 3 interior and touchscreen
  • Image Credit: Copyright 2016 Sebastian Blanco / AOL
Tesla Model 3 rear lights
  • Tesla Model 3 rear lights
  • Image Credit: Copyright 2016 Sebastian Blanco / AOL
Tesla Model 3 license plate
  • Tesla Model 3 license plate
  • Image Credit: Copyright 2016 Sebastian Blanco / AOL
tesla model 3 black profile
  • Tesla Model 3
  • Image Credit: Tesla Motors
tesla model 3 red and silver above
  • Tesla Model 3
  • Image Credit: Tesla Motors
Tesla Model 3 red above
  • Tesla Model 3
  • Image Credit: Tesla Motors
Tesla Model 3 silver front
  • Tesla Model 3
  • Image Credit: Tesla Motors
Tesla Model 3
  • Tesla Model 3
  • Image Credit: Tesla Motors
Tesla Model 3
  • Tesla Model 3
  • Image Credit: Tesla Motors
Tesla Model 3
  • Tesla Model 3
  • Image Credit: Tesla Motors
Tesla Motors' reputation has fared far better than Volkswagen's during the past year or so. Now that comparison has been quantified, as Millward Brown's BrandZ publication says the California electric-vehicle maker has knocked Europe's largest automaker out of its top 10 list of most valuable automobile brands. Volkswagen's Audi division still made the top 10, suggesting that the emissions scandal is primarily associated with Volkswagen-brand cars.

With Tesla taking 373,000 reservations for its all-electric Model 3, the company has boosted its brand value (which differs from stock-market value, mind you) to about $4.4 billion, making it the world's 10th-most-valuable vehicle brand, according to the BrandZ study. Meanwhile, VW, which continues to reel from its nine-month-old diesel-emissions scandal, dropped off the list. Audi's theoretical brand value of $9.5 billion puts it seventh-highest on the list. Topping that list was Toyota and its $29.5 billion brand valuation, followed by BMW, Mercedes-Benz, Honda, and Ford.

In addition to Tesla's big number of Model 3 reservations (at $1,000 a pop), the company also has an aggressive growth plan to build a half-million vehicles a year by 2018, two years ahead of an earlier forecast. Based on stock price alone, Tesla is worth about $34 billion, though its stock is down about 6 percent during the past year.

VW continues to work to repair both its reputation and non-compliant customer cars. Last week it received approval from German authorities to recall more than 800,000 diesel-powered cars in order to fix the "cheat" software problem. Regardless, VW estimates that the diesel-emissions scandal will cost the company about $18 billion.

Related Video:

Tesla Model 3 First Ride | Autoblog Short Cuts

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