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Perhaps the term "pride of ownership" is familiar for most of you, but for me and certainly for many others, it was something unknown. Until I heard of it a few days ago from a friend who, while talking about cars, said to me "Toyota has some really good cars, but with no pride of ownership." And that really got me thinking in a way that I never did before.

Indeed, Toyota's lineup has some really interesting cars. Yet none of them has pride of ownership, at least according to my friend's opinion (and many more I assume). But what is the reality? Certainly there are brands out there with no pride of ownership. But which brands are these? What determines them?

Amidst these thoughts, this old-school Porsche advertisement came in my mind. How many of us eventually bought the car that used to dream of when we were young? And what if I really dreamed of owning a Mitsubishi Lancer Evolution X or a Nissan GT-R? Moreover there are those who think of Porsches as a modern... VW Beetle!

Eventually maybe this determines the term "pride of ownership" for most. But then we cannot all of as afford a supercar in our garage. That doesn't mean that we have no right to... pride (of ownership). For example there are for sure more affordable brands than Porsche with pride of ownership. Such as Mercedes-Benz. Buying a car from Stuttgart is a dream that becomes reality for many.

On the other hand, there are those guys that don't bother about such a thing. I, for example, am the proud owner of a Honda S2000 AP1. Many will say it is a modest roadster that has nothing to show except an engine with abundant torque... shortage. Haters gonna hate, anyway! For me, buying the S2k was a dream fulfilled. And that is the most important. Buy the car that makes you proud, and not the others.

In any case, purchasing a car should be fun. Searching for the right one should be one of the most exciting days of your life. And the only way to be proud it is to buy the car that you like. The car that will become the ride to your pride of ownership!

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