McLaren opening four new dealerships in America

New Showrooms Expand Network To 80 Locations

McLaren is opening four new dealerships in the United States. The addition of the new locations bring the company's North American presence up to 22 showrooms, and its global dealer network up to 80. And they're opening just in time for the arrival of the manufacturer's new and (relatively) more accessible Sports Series.

The new dealerships are located in Boston, Houston, Palm Beach, and Bergen County, NJ. McLaren Boston will open as part of the Village Automotive Group, adjacent to its existing Audi and Porsche showrooms on Pond Street in Norwell, MA. McLaren Houston will be a stand-alone showroom being opened by Park Place, a network principally centered around the Dallas area with dealerships selling exotic machinery from the likes of Bentley, Bugatti, Lotus, Maserati, Porsche, and Rolls-Royce. McLaren Palm Beach will join the Myers Auto Group alongside its Jaguar, Land Rover, and Aston Martin franchises on South Dixie Highway. And finally McLaren Bergen County will form part of the Prestige Family of Fine Cars, with its Lamborghini, Jaguar, and other brands currently located in Paramus while the new showroom is built in Ramsey, NJ.

These join the existing locations in Atlanta, Beverly Hills, Calabasas (LA), Chicago, Dallas, Long Island, Miami, Newport Beach, Philadelphia, San Francisco, and Tampa Bay, as well as Rancho Mirage, CA, Scottsdale, AZ, Greenwich, CT, and Washington, DC. Vancouver and Toronto have McLaren dealers as well, as does Mexico City (though that's counted together with the showroom in Chile in the Latin America region). By comparison, Aston Martin has 37 dealers in the United States (and five in Canada). Lamborghini has 31 in the US (plus four in Canada) out of its 130+ worldwide. And Ferrari has 38 in the US (and five in Canada) out of its approximately 200 locations around the world.

The expansion of McLaren's dealer network coincides with the arrival of the new Sports Series - represented here by the 570S – which promises to open a whole new market segment for the British automaker. Priced below anything Ferrari or Lamborghini can offer, the 570S takes aim at the Audi R8 and Porsche 911 Turbo. Its launch stands to increase McLaren's sales drastically in the coming years: last year the company delivered a record 1,654, but with the introduction of the Sports Series, it aims to increase that number to 4,000 annually by the end of next year.

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- McLaren continues to expand its retailer network with the announcement of four new locations in North America, bringing total number of global retailers to 80
- New locations in Bergen County NJ, Boston MA, Houston TX, and Palm Beach FL brings the North American McLaren retailer network to 22
- Retailers to offer sales and servicing of the full range of McLaren models, including the critically-acclaimed 570S Coupe

McLaren Automotive continues to strengthen its retail footprint with the opening of four new locations in the US. The appointment of McLaren retailers in Bergen County NJ, Boston MA, Houston TX and Palm Beach FL is an important step in the development of the brand and follows the introduction of the new Sports Series model range, which just arrived in showrooms a few weeks ago.

The four new retailers now offer sales and aftersales facilities for all McLaren models, and they will soon complete their new state-of-the-art retail facilities featuring the latest McLaren visual identity. These locations will provide the ultimate in retail experience coupled with market-leading customer service and personal approach.

Tony Joseph, President of McLaren Automotive North America commented, 'It is with great pleasure that we welcome these new locations to our retailer network. Each joins us with a wealth of experience in their local markets, and we look forward to having them support the brand during this period of considerable sales growth.'

Retail network growth has been largely driven by the arrival of the 2016 570S Coupe, which starts at $184,900, and customer delivery of the first cars began in December. The new showrooms will also offer models from the Super Series range, which consists of the groundbreaking McLaren 650S in Coupe and Spider derivatives, and the newly-announced 675LT Spider.

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