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Subaru partners with Magellan for smartphone-based navigation

With tech in the air this week at the Consumer Electronics Show, Subaru announced that it named Magellan SmartGPS as its mapping partner in future Subaru vehicles – without putting an exact date on when that "future" will be. The appointment means that Magellan's smartphone-based cloud navigation, which works on both Apple iOS and Android, will port fully voice-guided navigation using constantly updated maps to the head unit in the car.

Magellan already sells a standalone SmartGPS unit that you can buy from major retailers, and it can communicate with other wireless devices to find destinations and transfer directions. However, with the rise of smartphones and with major tech players becoming baked-in fixtures inside vehicles, the sales of portable navigation devices have gone into freefall - from 15.1 million units in 2008 to around 4.3 million units in 2019. The deal with Subaru helps Magellan continue to focus on its core strength.

The caveat is that your car will need to have the Subaru Starlink system. It is included in some of the brand's vehicles, like the Impreza and the Crosstrek. On others it is a cost option - it's part of a $1,795 package on the Legacy, a $2,295 package on the Outback. The press release below can tell you more.

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Subaru Names Magellan Its Smartphone-based Cloud Navigation Partner

Magellan SmartGPS Navigation to Power Future Subaru Vehicles Equipped with the SUBARU STARLINK Platform Powered by Clarion's Smart Access System

Las Vegas, NV – January 4, 2016 – Magellan's SmartGPS navigation has been selected to be included with Subaru vehicles featuring the SUBARU STARLINK platform. The SUBARU STARLINK infotainment systems, available in Subaru vehicles, utilize Clarion's advanced Smart Access™ cloud connectivity platform to seamlessly sync and control cloud-based applications directly through the infotainment system's screen, providing immediate access to Magellan's SmartGPS navigation.

Designed to support both Apple iOS and Android smartphones, the SUBARU STARLINK app brings continuously updated cloud applications to the vehicle's center stack display. Drivers can then access all STARLINK approved apps and services effortlessly, including Magellan's SmartGPS, allowing for safe access and display on the vehicle's touch panel.

Magellan SmartGPS navigation will be available on future Subaru models.

SmartGPS Navigation Software
Magellan's SmartGPS navigation iOS and Android apps for connected car bring Magellan's proven smartphone navigation to Subaru vehicles by connecting to the SUBARU STARLINK platform. The SmartGPS navigation app provides a voice-guided full navigation. As a GPS industry pioneer, Magellan's navigation and routing engines have been developed and proven through years of R&D and testing.

"Magellan is honored that its SmartGPS navigation has been selected by a company as innovative and well-known as Subaru to be the GPS navigation solution for its future vehicles," commented Pierre Parent, President of Magellan. "This partnership gives Subaru customers access to our award winning navigation, which provides added value to Subaru's award winning vehicles."

Magellan's SmartGPS navigation for Subaru will use an advanced cloud-based mapping solution. This ensures customers that their maps for GPS navigation are never outdated. Using a STARLINK phone app to "connect to the dash", Subaru customers can safely and easily use their Magellan SmartGPS navigation app on the infotainment touch panel.

"Magellan has been a great partner throughout the process of us working together to bring their premium navigation solution to Subaru's STARLINK platform," stated Allen H. Gharapetian, Vice President of Marketing & Product Planning for Clarion Corporation of America. "We only provide the finest and most innovative solutions to our key customers such as Subaru so we feel confident that Magellan's SmartGPS navigation apps will be an excellent addition to the Subaru STARLINK platform powered by Clarion's Smart Access."

About Clarion
Headquartered in Cypress, California, Clarion Corporation of America is a subsidiary of Japan-based Clarion Co. Ltd, which has been a consolidated subsidiary of the Hitachi Group since 2006. Clarion has been an international leader in car audio and electronics since 1940. The company is engaged in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, infotainment, communication, safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments. Clarion has been the recipient of numerous excellence awards for design, innovation, support, manufacturing and product reliability from independent organizations. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at

About Smart Access
Exclusive to Clarion, Smart Access is the world's most advanced and extensive cloud-based information access, analysis and sharing platform. Smart Access provides proactive real-time analysis of destination routes on the go, allows for customization of entertainment options, enables safe and easy access to social media networks, monitors status of the vehicle, and provides an easy, distraction free way to use many of the popular smartphone apps while driving. Learn more on the web at

About Magellan
Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan ( brand of portable GPS navigation devices, is a wholly-owned subsidiary of MiTAC International Corporation. Magellan, the industry leader for innovative GPS navigation devices since 1986, globally markets award-winning products in multiple categories including auto, RV, commercial, outdoor, fitness and mobile. Continuing its spirit of innovation, Magellan is developing new cloud-based technologies, OEM and B-to-B solutions to meet the changing needs of today's consumers. Follow Magellan on Facebook, Twitter and YouTube.

Follow Magellan on Facebook, Twitter and YouTube.

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