The idea behind the warnings isn't to shame people for filling up an internal combustion engine but instead to suggest that there could be more eco-friendly alternatives. "I couldn't live without my vehicle, but I can certainly reduce the number of trips I do use it for," North Vancouver Mayor Darrell Mussatto said to the CBC.
A not-for-profit Canadian group called Our Horizon pushed for the climate change warnings. The organization's goal is that this relatively low cost but highly visible strategy could have a positive impact on the environment. North Vancouver estimates the sticker's production costs at 3,000 to 5,000 Canadian dollars ($2,250 to $3,750 at current rates), and gas station owners must display them as a condition of their business license.
Our Horizon has some possible sticker designs on its website (like above right), but the North Vancouver government gets the final say on the look. According to the CBC, some alternative suggestions in a city report include less striking messages like: "idling your vehicle for more than 10 seconds wastes more gas than restarting your engine," and "get $5,000 toward a purchase of a new electric car."