The choice of turbocharging rather than the brand's usual naturally aspirated mills comes returns lower carbon dioxide emissions and a greater breadth of torque from the powerband. Even if Urus owners never take the CUV off-road, Lamborghini's engineers want it to be possible. They feel that significant grunt at low revs is necessary for the vehicle to excel in the dirt, and the company only plans to offer the Urus with all-wheel drive. Winkelmann also promises the model to live up to the automaker's huge performance reputation. "This engine is not used by anybody else, only for Lamborghini. To be the most powerful in the class it must have something that is dedicated to our brand," he said to Autocar.
For buyers looking for even more exclusivity from their Lamborghini crossover, the company could offer multiple variations of the Urus after the initial launch. Winkelmann re-confirmed to Autocar that both a plug-in hybrid version and high-performance Superveloce are under consideration; there also could be a luxury-focused edition. The company hasn't signed off on any of these yet, though.
Lamborghini will build the Urus in a new factory near its headquarters in Sant'Agata Bolognese, and the brand will hope to deliver around 3,000 of them annually. Expect the final model to look like an evolved version of the earlier concept. Autocar claims prices for the UK market similar to the Aventador, which starts at around $400,000 in the US.