Covering new 2014 through 2016 Fords, the discounts could mean hundreds or even thousands of dollars off for consumers. For those willing to wait a little longer, the automaker plans even bigger incentives on Black Friday. According to The Detroit Free Press, the extremely popular F-150 is included, but unfortunately Ford won't extend these bargains to some performance or commercial models. The document doesn't mention whether Lincoln is also included.
The Blue Oval wants a big sales jolt for the end of the year; so don't expect these incentives to be a secret. Ford reportedly will build a big marketing campaign around the sale.
Ford's aggressive pricing strategy arrives hot on the heels of its best quarterly financial results ever with a net income of $1.9 billion. The figures included big successes like the best Q3 for the F-150 since 2006, and this sales event is clearly meant to keep the good times rolling for Ford.