Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans.

The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year.

Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year.
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Kickoff Celebration Includes Two All-new Fan-inspired Television Ads

FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan.

"Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that."

Hyundai's New NFL Creative

Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

"Field Goal," a 30-second spot slated for first run on September 24, is a tribute to fan passion. A Houston Texans fan with a napping newborn baby must take to the comforts of his new Sonata – his ultimate sanctuary. Both ads will run in NFL broadcast and online properties, and network game coverage throughout the season, as well as on Hyundai's YouTube channel. These ads are just the first in a series of football-themed creative in a season-long celebration of the sport and its fans.

2015 NFL Kickoff Presented by Hyundai

The NFL is kicking off its 96th season and drive toward Super Bowl 50 with festivities in both New England, home of the Super Bowl XLIX champions, and the San Francisco Bay Area on Thursday, September 10. These festivities will lead into the season opener.

The celebrations, presented by Hyundai, begin in San Francisco with a free concert outside Justin Herman Plaza.

Hyundai's activation will also include a substantial presence at the Kickoff to 50 presented by Hyundai Fan Fest, open September 9-10, located at San Francisco's Pier 35. Hyundai will have its FieldHouse football-fan experience, including a Super Bowl 50 gold-wrapped Hyundai Tucson and a Santa Fe customized for tailgating. Fans can interact with the vehicles, lounge on plush couches while watching several big-screen TVs and share their passion in anticipation of the new season. In addition to several promotional handout items and a green-screen fan photo opportunity, fans can enter a sweepstakes to win an all-new 2016 Tucson by checking into the Hyundai space by using their NFL Fan Mobile Pass.


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and In-Vehicle Service Scheduling.

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