Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was
[00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed.
For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn:
[00:01:00] [ Gerry Spahn Interview]
The large-scale digital event certainly was a modern statement for the classic automaker.
[00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini.
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