Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini expects the Urus to
[00:00:30] have a dramatic effect on annual sales, with a projected increase of 2,500 vehicles to 5,000 annually. The Italian automaker pushed hard for parent company Volkswagen AG to allow it to develop this important new model internally.
For more, we go to Autoblog editor-in-chief, Mike Austin.
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With IHS Automotive reporting the sport utility segment up 88 percent since 2008, and high-end competitors like Bentley entering the fray, we'll see if Lamborghini's timing pays off or if families in need of blinding grocery hauling speed will shop elsewhere.
For Autoblog, I'm Mylecnia Gillenwaters.
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