Over the past few days, Uber's
been busy introducing new PR stunts
and dealing with a controversy
about its app being deceitful. Today the company's making a move that, if it works according to plan, will benefit its long-term business strategy: it is piloting a car-leasing program
for people who want to be Uber drivers. Up until now, the ridesharing firm had worked with Banco Santander in the US to offer a similar option to people, but this is the first time it's going to be done in-house. Uber hasn't disclosed any details on the program's financial logistics (read: how much is the monthly payment?), only going as far as revealing there'll be both new and used cars
up for lease
. As Re/code reports
, California, Georgia and Maryland will have access to it initially – but knowing Uber, it won't be long before the program heads to more states and, perhaps, more countries.
This article by Edgar Alvarez originally ran on Engadget, the definitive guide to this connected life.