Caveats first: we don't know for sure how many Model S EVs Tesla has delivered in the US. The California automaker remains resistant to releasing monthly sales. But, Tesla does now release quarterly delivery numbers, so we can sort of compare apples to crab apples now. Globally, the company said earlier this year that it delivered (not sold) 10,045 electric cars in the first quarter of 2015.
The number crunchers over at IHS Automotive have looked at the global electric vehicle market and have some to the conclusion that, "Based on volume, the most popular EV/PHEV in the US is the Tesla Model S." Since we have assumed that the Nissan Leaf is the best-selling electric car in the US, that's the number that the Model S would have to trump to hit the top of the list. Nissan, thankfully, does release monthly sales and so we know that it sold 4,085 Leafs in the US in the first three months of the year (1,070 in January, 1,198 in February and 1,817 in March). In other words, Tesla apparently sold at least 4,086 Model S EVs in the US in Q1 2015. That seems reasonable, doesn't it?
IHS says that there were 14,832 plug-in vehicles registered (again, not sold, so now we've got apples to crab apples to cranberries) in the US in the first quarter of 2015. You can see IHS' global calculations in the press release below.
This is not the first time that the Model S may have been the best-selling electric car in the US. It may have happened back in 2013, as well, but until the company puts out monthly sales figures like any other respectable automaker, we'll just have to keep on guessing and comparing various types of fruit.
New IHS Plug-in Electric Vehicle Index identifies market leaders, new opportunities
Tuesday, July 7, 2015 6:00 am EDT
"In addition, low fuel pump prices are adversely influencing EV/PHEV purchases among U.S. consumers."
SOUTHFIELD, Mich.--(BUSINESS WIRE)--Norway continues to lead the global electric vehicle/plug-in hybrid vehicle (EV/PHEV) market, according to recent analysis by IHS Automotive, a global provider of critical information and insight to the automotive industry and part of IHS Inc. (NYSE: IHS).
In first quarter 2015, Norway ranked first on the new IHS Automotive Plug-in Electric Vehicle Index, which ranks the market share of plug-in electric vehicle (EV) and plug-in hybrid electric vehicle (PHEV) registrations in a given quarter for eight countries. With EV/PHEVs representing one third of new vehicles registered in Norway during the first quarter of this year, Norway leads the first quarter rankings with just over 8,000 units, and achieved a 41 percent increase in volume over the same period in 2014. No import taxes on EVs, among other incentives, have made these vehicles a viable alternative to internal combustion engine (ICE) vehicles in Norway. The Volkswagen e-Golf was the dominant model among consumers in Norway during the first quarter, the analysis says.
The Netherlands experienced the second largest growth in electric vehicle share in the first quarter, with more than 5,700 units registered, representing 5.7 percent of the market during the quarter.
Volumes Remain Highest in U.S., China
The U.S. and China led all countries based on volumes of new EV/PHEVs registered during the quarter, with nearly 15,000 registrations in the U.S. and nearly 13,000 registrations in China.
"While the federal tax credit in the U.S. of up to $7,500 USD for plug-in electric vehicles is continuing to encourage sales across the country, the adoption of these vehicles has been uneven, as consumer consideration and choice has skewed in favor of states offering additional incentives, like the Clean Vehicle Rebate Project in California or Georgia's Zero Emission Vehicle Tax Credit," said Ben Scott, senior analyst - IHS Automotive. "In addition, low fuel pump prices are adversely influencing EV/PHEV purchases among U.S. consumers."
Market share for EV/PHEVs in the U.S. remains low, with these vehicles accounting for just .8 percent of the market during the quarter, according to IHS. Based on volume, the most popular EV/PHEV in the U.S. is the Tesla Model S.
In China, government incentives available support EV and PHEV ownership. Between the first quarter last year and the same timeframe this year, the number of EV/PHEV registrations in China rose by nearly 750 percent. However, these vehicles continue to represent a very small percentage of the overall market in China – just .3 percent, indicating that further incentives may need to be considered to increase consumer acceptance. The most popular plug-in vehicle in Q1 2015 in China is the BYD Qin PHEV. The United Kingdom also had impressive growth of 392 percent for plug-in vehicles between Q1 2014 and Q1 2015.
Other countries do not offer the same advantages for consumers. As an example, in Germany, there aren't many appealing incentives for consumers to make EV/PHEVs a compelling alternative to internal combustion vehicles. Although plug-in vehicle registrations in Germany increased by 98 percent between Q1 2014 and Q1 2015, the increase comes from a small base.
Many of the plug-in vehicles registered in Germany during the timeframe were electrified variants on traditional internal combustion engine (ICE) models. Popular vehicles include the Volkswagen Golf GTE PHEV and Audi A3 PHEV. Germany is considering further incentives on plug-in electric vehicles to support future adoption. Interestingly, France had similar growth to Germany over the same period, yet offers more incentives on plug-in electric vehicles. This is an example of incentives not having the desired effect to catalyze the uptake of these types of vehicle.
Lastly, Japan is the only country to have a negative year over year percentage change. This is likely due to some EV incentives ending between this period and Japanese consumer preference towards HEVs (hybrid electric vehicles without a plug) over PHEVs.
|IHS Automotive Plug-in Vehicle Index|
Share of Total
Share of Total
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About the IHS Automotive Hybrid EV Portal and Plug-in Electric Vehicle Index
The IHS Automotive Plug-in Electric Vehicle Index is available as part of the IHS Automotive Hybrid-EV portal, which is designed to provide in-depth, real-time information on all facets of the e-mobility market. The portal contains global and regional forecasts for vehicle production, systems, components, and infrastructure; a specification database outlining the key features of electric vehicles (and who supplies them); a legislation/incentive database; and daily news service. The IHS Automotive Plug-in Electric Vehicle Index is a quarterly ranking of the top EV/PHEV countries and insights into market drivers of market share and quarterly changes in volume.
About IHS Automotive (www.ihs.com/automotive)
IHS Automotive, part of IHS Inc. (NYSE: IHS), offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With the 2013 addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception—across design and production—to the sales and marketing efforts used to maximize potential in the marketplace. No other source provides a more complete picture of the global automotive industry. IHS is the leading source of information, insight and analytics in critical areas that shape today's business landscape. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs about 8,800 people in 32 countries around the world.